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Digital Marketing & Communications Manager – USA (East)

USA East zone

Digital Marketing and Communications Manager Location: USA (East Zone)

Spectrum Dynamics Medical is engaged in the development, manufacturing, sale, and service of state-of the-art nuclear medicine imaging systems.

We are spearheading the transformation of the Single Photon Emission Computed Tomography imaging systems from analog to digital detection technology, enabling hospitals and clinicians to provide superior healthcare services at much lower cost.

 

Position Responsibilities

Spectrum Dynamics Medical (SDM) is an industry leader in innovative Nuclear Medicine and Dedicated Cardiology Imaging platforms in the Global markets. At SDM, we are driven by a passion to provide patients and clinicians the most advanced imaging platforms that break barriers in Theranostics Imaging, oncology, cardiology and neurology imaging with the all-digital Nuclear Medicine Imaging portfolio.

SDM is an exceptional place to work. We attract and retain people who have an ownership mentality. It means that every decision, every job and every interaction with customers and each other is done with the deep knowing it directly impacts the success of our company. When you’re an owner, you take personal responsibility to the next level. You have courage to “wade in” and take risks. You have your integrity and reputation at stake. You have the trust of others.

This position reports directly to the Executive VP, Global marketing at Spectrum Dynamics Medical. Responsible for expanding SDM’s digital marketing strategy and web presence, Webinars, developing and implementing new electronic marketing campaigns, creating innovative marketing approaches, and managing U.S. and Global Communities marketing communications, both external and internal.

Summary:

We’re seeking a high energy and self-motivated team member who is excited by the opportunity to play a pivotal role in furthering SDM’s position globally in Nuclear Medicine and Molecular Imaging. You are energized by the entrepreneurial spirit!

You would be responsible for creating and implementing integrated marketing and communications strategies for external and internal audiences. This includes understanding the desired customer experience, developing engaging content for multiple channels, supporting community outreach and engagement, organizing customer/employee events, and managing employee communication activities.

 

Job Responsibilities

• Work collaboratively to strategically plan, develop and execute marketing campaigns to market SDM’s innovative platforms and services while reinforcing our brand attributes and differentiators.

• Develops and implements strategic digital marketing and communications plans to achieve objectives for SDM’s business objectives for driving sales and service.

• Develops and expands innovative, impactful digital marketing and social media presence for U.S.

and Global Communities with focus on increasing awareness and educating global communities on the innovative Digital SPECT/CT Imaging technologies offered by SDM.

• Research, develop, execute, manage, and measure the effectiveness of integrated marketing campaigns and communications to support business strategies for both internal and external audiences (including customers, industry partners, vendors, community stakeholders, industry associations, etc.).

• Responsible for overall development and maintenance of website including page updates, new page development, blogs, case studies and other resources.

• Work closely with SEO partner to ensure success of website and online advertising opportunities.

• Proficient in social media engagement via Facebook, LinkedIn, Twitter, and other SM platforms.

• Create compelling, informative, and audience-centric marketing and communications materials including briefs, corporate profiles, key messages, executive speaking notes, customer presentations, brochures, videos, photo library, advertising copy, and digital and print content.

• Oversee managing of contractors (designers, writers, editors and other creatives) to assist in the creation of internal and external communications tools.

• Work closely with sales department to analyze target markets and product mix and identify subsequent marketing opportunities.

• Monitor market trends and research consumer markets and competitors’ activities to aid in the development of marketing campaigns and inspire the development of high-quality creative assets.

• Ensure all products, services and communication materials conform to brand identity.

• Manage internal communication programming and messaging.

• Plans and executes digital campaigns for Global market promotion and launching of new product lines and initiatives.

• Manages planning and implementation of webinars and other web-based training events to further promote SDM technologies globally.

• Analyze marketing performance, optimize ROI for all advertising channels and events.

• Undertakes continuous analysis of competitive environment, public procurement trends, and issues that may impact the company, and develops best practices for digital marketing program.

issues that may impact the company, and develops best practices for digital marketing program.

Experiences, Knowledge, Skills and Abilities

BA or BS in marketing, communication, public relations or relevant field, MBA preferred.

5 years of progressive, related experience in marketing and communications strategy and execution, ideally in a corporate setting.

Exceptional project management skills, collaborative team player able to support multiple business , priorities and tight deadlines.

Comfortable with responsibilities that will morph as the business grows including “other duties as assigned”.

Strong customer-centric focus, with a proven ability to build and maintain effective relationships at all levels of an organization.

Experience in planning and executing internal communications.

Exceptional writing and storytelling skills (written and verbal).

Experience overseeing the design and production of print materials, publications, digital marketing

materials and social media campaigns.

Strong attention to detail.

Experience with SEO, social media and metrics data analysis for optimization.

Experience in Google Suite, Microsoft products and WordPress.

 

Please submit job applications by email to [email protected]

 

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Collin Schaeffer

VP Marketing

Collin Schaeffer serves as Vice President of Marketing for Spectrum Dynamics Medical and is responsible for leading the global marketing organization.

Prior to joining the company and through his more than 17 years in the nuclear medicine and molecular imaging industry, Collin gained an array of experience in marketing, product management, and R&D.

Collin holds a Bachelor of Science in nuclear medicine technology.

Xin Ma

Guang Mai CEO

Xin serves as Shanghai Guangmai (SDs China Division) CEO since 2021.

Before joining the company, Xin served as CEO at Foze Medical Technology Limited and CEO at Shanghai Hi-tech Medical Technology limited for over 12 years.

Xin graduated from Kellogg School of management with MBA degree and from London School of Economics with MSc in Information Technology.

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Shlomi Aloya

VP Customer Support

Shlomi Aloya  is responsible for leading the global customer support organization of Spectrum Dynamics Medical. 

Shlomi has a vast service, operation and R&D experience of over 22 years in leading technical teams for capital equipment companies. 

Shlomi holds BA Executives degree  Business Administration and a M.A. Decision making & Negotiation

Ruthie Ben-kish

VP of Product development

Ruthie BenKish serves as the director of software development anmanages the main products development programs in Spectrum Dynamics Medical. 

Ruthie joined the company as software department manager and was then promoted to Director of Software development before assuming her current role. Ruthie brings to Spectrum Dynamics Medical over 25 years of experience in development of medical imaging and diagnostic systems of multiple modalities. 

Ruthie holds a BSc degree in Electrical Engineering and a MSc degree in Biomedical Engineering from the Technion Institute of Technology.

Dalia Shiti

VP Clinical Applications

Dalia Shiti serves as Spectrum Dynamics Medical Vice President of clinical applications being responsible for the applications training of the company’s customers worldwide. 

In her previous roles in the company Dalia served as clinical applications specialist and clinical application manager.   

Before joining the company Dalia served as leading technician in Bnai Zion Medical Center, Israel.

Nilda Rivera

Senior Director of Product Marketing

Nilda Rivera is responsible for the worldwide marketing activities of Spectrum Dynamics Medical including trade shows, advertisement, web and social media, products definition, sales tool development etc. 

Prior to joining the company Nilda worked at GE for many years and held various senior nuclear medicine and PET sales and marketing roles. Before joining GE Nilda worked as staff nuclear medicine technologist / clinical instructor University of Miami Jackson Memorial Hospital. 

Nilda holds a BSc degree in Biology/Chemistry from the University of Miami and is also nuclear medicine technologist.

Ayelet Dekel

VP Human Resources

Ayelet Dekel serves as Spectrum Dynamics Medical Vice President of human resources, being responsible for the global people operations. 

Ayelet joined the company as supply chain manager later becoming VP of Operations and HR manager before assuming her current role in the company. 

Ayelet brings to Spectrum Dynamics 20 years of experience in the global operations and human resources management. 

Ayelet holds a BSc degree in industrial engineering and an Advanced Certificate Studies in Human Resources from Bar Ilan University. 

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Igor Naroditsky

Vice President RA & QA

Igor Naroditsky is responsible for the Regulatory Affairs and Quality Assurance of Spectrum Dynamics Medical. 

Igor brings over 20 years of solid quality, regulatory and engineering experience in the healthcare and capital equipment industry. Prior to joining Spectrum Dynamics, Igor served as Vice President of Quality and Regulatory at KarmelSonix (ASX: KSI), an Australian healthcare company. Before that, he served for 10 years as Director of Global Quality Assurance and Regulatory Affairs at Camtek (NYSE: CAMT).  

Igor holds a BSc degree in Industrial Engineering from Ben Gurion University and a MSc degree in System Engineering and Management from the Technion Institute of Technology and is a Certified Quality Engineer. 

Amir Stadtmauer

VP Operations

Amir Stadtmauer is responsible for leading the global operations activities of Spectrum Dynamics Medicalwhich includes manufacturing, sourcing, logisticsinformation system and engineering 

Amir has a vast supply chain experience of over 22 years in leading operation teams of capital equipment companies. 

Amir holds an MSc degree in Industrial Engineering and Management from Tel-Aviv University.

Tomer Gabay

Chief Financial Officer

Tomer Gabay Serves as Spectrum Dynamics Medical CFO, being responsible for managing the company’s finances, including financial planning, management of financial risks, record-keeping, and financial reporting.

Prior to his appointment as CFO, Tomer Served as Director of Finance and controller of the company.

Before joining the company, Tomer served as an audit manager of public and private companies in various industries at PwC Israel.

Tomer brings over 10 years of experience in Finance, Business and Operations in global organizations as well as startups including business planning, budgeting, forecasting, negotiations, due-diligence and fund raising. Tomer holds a BA degree in economics and accounting, and is a certified public accountant.

Nathaniel Roth

Chief R&D and Clinical Research Officer

Nathaniel Roth serves as Spectrum Dynamics Medical Vice President of research and development where he oversees and leads the development of the company’s products, clinical research and innovative technologies. 

Nathaniel joined the company as physicist later taking roles of Chief Physicist, Chief Physicist and Clinical Research Director, R&D manager before assuming his current role. 

Prior to joining the company, Nathaniel served as physicist for EADS, a military field company.  

Nathaniel holds a MSc degree in physics from University of Nice, France with additional post graduate degree in optics from the University of Saint Etienne.

Jim Haisler

Chief Commercial Officer

Jim Haisler heads the global commercial operations of Spectrum Dynamics Medical being responsible for sales and marketing of the company’s products. 

Jim brings to the company extensive experience in general management, sales and marketing in the field of medical diagnostic imaging and therapy.  

Prior to joining the companyJim held executive level sales management positions with Philips Medical Systems, PhyMatrix Diagnostic Imaging, Dornier Medical Systems, N.A. and ADAC Laboratories.  

Jim has an educational background in X-ray and Nuclear Medicine Technology and holds an MBA Degree in Business from Pepperdine University. 

Yoel Zilberstien

Founder, CTO & Business Development

Yoel Zilberstien is the founder of Spectrum Dynamics Medical and serves today as Chief Technology Officer and heads the business development of the company, Yoel is also responsible and is the inventor and coinventor of the company’s formidable patent and trade secretportfolio 

Yoel started his career as mechanical engineer in Elscint in the nuclear medicine division where he developed many of the technologies that have become standard within the SPECT industry. This division was later bought by GE. After leaving Elscint Yoel joined Biosense who focused on Electro-Physiology where he co-invented an endo-vascular GPS guidance system today known as the Carto system. Biosense was later bought by Johnson & Johnson.  

In 2000 Yoel founded the Spectrum Dynamics Medical with the vision of transforming the slow and unclear analog nuclear imaging technology to clear, digital and almost online imaging. Thereby providing the platforms for innovative clinical imaging therapy guiding applications. 

Yoel holds BSc degree in mechanical engineering from the Technion Institute of Technology. 

Gilad Yoeli

Chief Executive Officer

Gilad serves as Spectrum Dynamics Medical CEO since 2019. 

Before assuming the role of CEO Gilad served as the company CFO and chief operations officer of the company 

Before joining the company Gilad served as Chief Financial Officer at CoreFlow, and Senior Manager at Ernst & Young.  

Gilad graduated the University of Haifa with a BA degree in Economics and has spent his career in roles of increasing responsibility giving him a great range of exposure and leadership in business planning, medical devices, entrepreneurship, venture capital, and biotechnology.