Global Downstream Marketing Manager
Location: Remote
Spectrum Dynamics Medical (SDM) is an industry leader in innovative nuclear medicine and dedicated cardiology imaging platforms for global markets. At SDM, we are driven by a passion to provide patients and clinicians with advanced imaging platforms that break barriers in theranostics, oncology, cardiology, and neurology through an all-digital nuclear medicine imaging portfolio.
SDM is an exceptional place to work. We attract and retain people who have an ownership mentality. This means that every decision, every job, and every interaction—with customers and each other—is guided by the understanding that it directly impacts the success of our company. When you’re an owner, you take personal responsibility to the next level. You have the courage to “wade in” and take risks. You have your integrity and reputation at stake, and you earn the trust of others.
This position reports directly to the Executive VP, Global Marketing at Spectrum Dynamics Medical. Responsible for expanding SDM’s global and regional customer-facing marketing strategy, this role will own and extend value proposition and messaging, downstream campaign strategy, sales enablement tools, and other customer-facing communications. This role will partner closely with colleagues to deploy digital marketing tactics and events and experiences, and to relay voice-of-customer (VOC) insights to Product Management. While global in nature, this position will also support localization in key regions.
Position Responsibilities
The Downstream Marketing Manager will serve as a critical commercial leader responsible for driving market adoption, customer engagement, and revenue growth for the VERITON® 360° CZT SPECT/CT and D-SPECT® cardiac SPECT product lines. This individual will lead the development and execution of downstream marketing initiatives, collaborating cross-functionally to position the portfolio for sustained market leadership. The ideal candidate brings 3-5 years of marketing experience in the nuclear medicine industry, with demonstrated success launching and supporting complex capital equipment products in diagnostic imaging, cardiology, oncology, nuclear medicine, molecular imaging, or related fields.
Key Responsibilities
- Commercial Strategy & Execution
- Develop and implement comprehensive downstream marketing plans to drive product and solution adoption.
- Support sales funnel creation and acceleration through segmentation, targeting strategies, value-based messaging, and field-ready commercial plays.
- Collaborate closely with the Sales organization to deliver sales enablement tools, training, competitive insights, and customer-facing materials that improve selling effectiveness.
- Own go-to-market planning and field readiness for key initiatives (launch kits, talk tracks, objection handling, battlecards, and internal FAQs) in partnership with cross-functional stakeholders.
- Analyze market trends, customer behavior, and key performance metrics to optimize programs and campaigns.
- Product Positioning, Messaging & Value Communication
- Serve as a subject matter expert on VERITON® and D-SPECT®, translating complex technical features (CZT detectors, AI-based imaging, unique system architecture, quantification capabilities, workflow advantages) into compelling clinical and economic value propositions.
- Create and maintain high-quality customer-facing and sales enablement content, including brochures, pitch decks, clinical evidence summaries, case studies, presentations, digital assets, and white papers—providing master versions for regional localization.
- Ensure clear, differentiated positioning across segments (general nuclear medicine, cardiology, oncology, theranostics).
- Maintain a clear messaging architecture (core narrative, proof points, claims support, and persona-specific talk tracks) to ensure consistency across personas, channels, and regions.
- Customer Engagement & Voice-of-Customer (VOC)
- Establish and maintain strong relationships with clinicians, technologists, department leaders, and key opinion leaders (KOLs).
- Collaborate on customer advisory boards, user groups, and early-adopter programs.
- Gather VOC insights to influence product roadmap, improve customer satisfaction, and refine messaging and training materials.
- Translate VOC into prioritized, actionable inputs for Product Management (requirements, workflow needs, and competitive gaps) and close the loop with commercial teams.
- Product Launches & Lifecycle Management
- Partner with Product Management and R&D to support feature updates, new releases, and portfolio enhancements.
- Lead downstream launch readiness and execution—including messaging, field enablement, campaign planning, internal communications, and launch deliverables—ensuring commercial teams are prepared to sell and support adoption.
- Manage product lifecycle activities, ensuring market alignment and customer satisfaction throughout the installed base.
- Marketing Communications & Events
- Coordinate with the team on marketing activities for major industry congresses (e.g., SNMMI, EANM, ASNC, RSNA, etc.), including objectives, booth messaging, collateral development, hands-on demonstrations, scientific engagement, and follow-up plays in partnership with Sales.
- Partner with the digital marketing owner to develop and execute digital tactics (email, social media, webinars, website updates) by providing messaging, content briefs, and downstream campaign strategy; measure performance and optimize.
- Support physician education programs, lunch-and-learns, and training sessions.
- Competitive Intelligence & Market Analysis
- Contribute to ongoing competitive analysis across nuclear medicine, SPECT/CT, PET/CT, and emerging modalities.
- Contribute to competitive matrices, market maps, counter-positioning strategies, and field-ready tools.
- Identify growth opportunities, emerging clinical applications, and threats to the product category.
- Cross-Functional Leadership
- Serve as a key partner to Sales, Clinical Applications, Product Management, R&D, Operations, Regulatory, and Medical Affairs.
- Support onboarding and continuous training initiatives for commercial teams.
- Provide downstream insights to guide strategic decisions, pricing strategy, and roadmap prioritization.
Travel: Up to 25%
Experiences, Knowledge, Skills and Abilities
- Bachelor’s degree in marketing, Business, Engineering, Life Sciences, or related field.
- 5–10 years of experience in downstream, field, product, or solutions marketing within the healthcare, medical devices, or MedTech sector.
- Demonstrated success in supporting capital equipment or imaging technologies.
- Strong understanding of clinical workflows and customer needs in cardiology, nuclear medicine, radiology, or oncology.
- Proven experience developing marketing collateral, value messaging, and go-to-market strategies.
- Ability to communicate complex concepts simply and effectively to both clinical and executive audiences.
- Project management skills and ability to work in a fast-paced, cross-functional environment.
- Comfort working in a high-growth, early-stage environment with shifting priorities—able to adapt quickly, stay organized, and execute with limited direction when needed.
Preferred
- Experience with nuclear medicine, SPECT/CT, PET/CT, or advanced imaging technologies.
- Background working with AI-enabled imaging, workflow optimization, or quantification tools.
- Experience supporting global markets and multi-regional product launches.
Key Competencies
- Strategic thinker with hands-on execution capability
- Strong communicator and storyteller
- Customer-focused mindset
- Ability to build relationships and influence across levels
- Data-driven decision-making
- Strong attention to detail
- High collaboration and team orientation
- Passion for transforming patient care through advanced imaging technology
Overall Objective of the Role
To drive commercial success and market leadership of the VERITON® and D-SPECT® platforms by enabling customer engagement, supporting field teams, and delivering compelling clinical and economic value that accelerates adoption and long-term growth.
