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Europe

Product Marketing Manager EMEA

Europe

Position Responsibilities 

  • Responsible for Sales support on all Spectrum NM products across EMEA. 
  • Responsible for providing sales tools & product trainings to all EMEA sales team. 
  • Responsible for providing sales tools (ppts, clinical cases) & Symposium preparation to all regional congresses. 
  • Work with Regional Director on Business dev & product positioning strategies according to regional needs and local competition activities. 
  • Work with Regional Director & global marketing on regional market analysis and new product introduction strategies for the region. 
  • Responsible for developing Sales tools according to regional clinical marketing strategies defined with Regional Director. 
  • Work with Regional Sales Manager/Associate Director on a regular basis to ensure success rate growth & up to date sales strategy. 
  • Develop and maintain mutually beneficial “Internal” relationships with relevant parties within the Organisation – Marketing, Sales, Customer Service etc. 
  • Responsible to maintain/develop EMEA reference sites for successful site visits. 
  • Work with Regional Director on EMEA Key opinion leaders relationships dev & follow-up. 
  • Work cross functionally with the marketing, service and operations teams. 
  • Involve in the product council team with the responsibility to provide detailed report about EMEA market needs/trend & also make sure that new features/functions/claims are consistent and compliant with today Regional clinical practices, market expectations and trend. 
  • Research, identify, evaluate and communicate findings and recommendations from the Region to Global Marketing and R&D regarding product improving and new solutions offering 
  • Summarize all Collected Market Intelligence on Competitor activities (Congresses, claims) inside the region for in depth EMEA market and customer analysis. 
  • Attend industry trade shows as assigned, responsible for All sales tools (PPTs, Clinical cases) by respect of global marketing claims & with alignment with regional rules/practices. 

 

Experiences, Knowledge, Skills and Abilities 

  • Knowledge and strong experience in molecular imaging capital equipment. 
  • Strong Sales support experience in an international company in the medical imaging.  
  • Pro-active, high performance and results oriented, capable of meeting commitments and targets. 
  • Willingness to travel and ability to ensure mobility within the assigned territory and internationally. 
  • Technical sales product presentation/customer site visit support to direct & indirect sales teams. 
  • Knowledge of government reimbursement methods, levels, and strategies for various procedure types. 
  • Preparing and presenting tender offers. 
  • Delivers engaging, informative, and well-organized customer presentations. 
  • Effective oral and written communication in English. 
  • Key opinion leader relationship capabilities.  
  • Strong communication skills and confidence in dealing with a diverse range of stakeholders 
  • Knowledge of NM procedures and applications. 
  • Solid experience/familiarity with computer programs (Word, Excel and PowerPoint) 
  • Ability to multi-task and handle competing priorities. 
  • Trustworthy reputation for fairness, dependability and adherence to high ethical standards with honesty and consistency in actions and words.

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Collin Schaeffer

VP Marketing

Collin Schaeffer serves as Vice President of Marketing for Spectrum Dynamics Medical and is responsible for leading the global marketing organization.

Prior to joining the company and through his more than 17 years in the nuclear medicine and molecular imaging industry, Collin gained an array of experience in marketing, product management, and R&D.

Collin holds a Bachelor of Science in nuclear medicine technology.

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Yoel Zilberstien

Founder, CTO & Business Development

Yoel Zilberstien is the founder of Spectrum Dynamics Medical and serves today as Chief Technology Officer and heads the business development of the company, Yoel is also responsible and is the inventor and co–inventor of the company’s formidable patent and trade secrets portfolio.  

Yoel started his career as mechanical engineer in Elscint in the nuclear medicine division where he developed many of the technologies that have become standard within the SPECT industry. This division was later bought by GE. After leaving Elscint Yoel joined Biosense who focused on Electro-Physiology where he co-invented an endo-vascular GPS guidance system today known as the Carto system. Biosense was later bought by Johnson & Johnson.  

In 2000 Yoel founded the Spectrum Dynamics Medical with the vision of transforming the slow and unclear analog nuclear imaging technology to clear, digital and almost online imaging. Thereby providing the platforms for innovative clinical imaging therapy guiding applications. 

Yoel holds BSc degree in mechanical engineering from the Technion Institute of Technology. 

Jim Haisler

Chief Commercial Officer

Jim Haisler heads the global commercial operations of Spectrum Dynamics Medical being responsible for sales and marketing of the company’s products. 

Jim brings to the company extensive experience in general management, sales and marketing in the field of medical diagnostic imaging and therapy.  

Prior to joining the company, Jim held executive level sales management positions with Philips Medical Systems, PhyMatrix Diagnostic Imaging, Dornier Medical Systems, N.A. and ADAC Laboratories.  

Jim has an educational background in X-ray and Nuclear Medicine Technology and holds an MBA Degree in Business from Pepperdine University. 

Nathaniel Roth

Chief R&D and Clinical Research Officer

Nathaniel Roth serves as Spectrum Dynamics Medical Vice President of research and development where he oversees and leads the development of the company’s products, clinical research and innovative technologies. 

Nathaniel joined the company as physicist later taking roles of Chief Physicist, Chief Physicist and Clinical Research Director, R&D manager before assuming his current role. 

Prior to joining the company, Nathaniel served as physicist for EADS, a military field company.  

Nathaniel holds a MSc degree in physics from University of Nice, France with additional post graduate degree in optics from the University of Saint Etienne.

Tomer Gabay

Chief Financial Officer

Tomer Gabay Serves as Spectrum Dynamics Medical CFO, being responsible for managing the company’s finances, including financial planning, management of financial risks, record-keeping, and financial reporting.

Prior to his appointment as CFO, Tomer Served as Director of Finance and controller of the company.

Before joining the company, Tomer served as an audit manager of public and private companies in various industries at PwC Israel.

Tomer brings over 10 years of experience in Finance, Business and Operations in global organizations as well as startups including business planning, budgeting, forecasting, negotiations, due-diligence and fund raising. Tomer holds a BA degree in economics and accounting, and is a certified public accountant.

Amir Stadtmauer

VP Operations

Amir Stadtmauer is responsible for leading the global operations activities of Spectrum Dynamics Medical, which includes manufacturing, sourcing, logistics, information system and engineering.  

Amir has a vast supply chain experience of over 22 years in leading operation teams of capital equipment companies. 

Amir holds an MSc degree in Industrial Engineering and Management from Tel-Aviv University.

Igor Naroditsky

Vice President RA & QA

Igor Naroditsky is responsible for the Regulatory Affairs and Quality Assurance of Spectrum Dynamics Medical. 

Igor brings over 20 years of solid quality, regulatory and engineering experience in the healthcare and capital equipment industry. Prior to joining Spectrum Dynamics, Igor served as Vice President of Quality and Regulatory at KarmelSonix (ASX: KSI), an Australian healthcare company. Before that, he served for 10 years as Director of Global Quality Assurance and Regulatory Affairs at Camtek (NYSE: CAMT).  

Igor holds a BSc degree in Industrial Engineering from Ben Gurion University and a MSc degree in System Engineering and Management from the Technion Institute of Technology and is a Certified Quality Engineer. 

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Xin Ma

Guang Mai CEO

Xin serves as Shanghai Guangmai (SD’s China Division) CEO since 2021.

Before joining the company, Xin served as CEO at Foze Medical Technology Limited and CEO at Shanghai Hi-tech Medical Technology limited for over 12 years.

Xin graduated from Kellogg School of management with MBA degree and from London School of Economics with MSc in Information Technology.

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Ayelet Dekel

VP Human Resources

Ayelet Dekel serves as Spectrum Dynamics Medical Vice President of human resources, being responsible for the global people operations. 

Ayelet joined the company as supply chain manager later becoming VP of Operations and HR manager before assuming her current role in the company. 

Ayelet brings to Spectrum Dynamics 20 years of experience in the global operations and human resources management. 

Ayelet holds a BSc degree in industrial engineering and an Advanced Certificate Studies in Human Resources from Bar Ilan University. 

Nilda Rivera

Senior Director of Product Marketing

Nilda Rivera is responsible for the worldwide marketing activities of Spectrum Dynamics Medical including trade shows, advertisement, web and social media, products definition, sales tool development etc. 

Prior to joining the company Nilda worked at GE for many years and held various senior nuclear medicine and PET sales and marketing roles. Before joining GE Nilda worked as staff nuclear medicine technologist / clinical instructor University of Miami Jackson Memorial Hospital. 

Nilda holds a BSc degree in Biology/Chemistry from the University of Miami and is also nuclear medicine technologist.

Dalia Shiti

VP Clinical Applications

Dalia Shiti serves as Spectrum Dynamics Medical Vice President of clinical applications being responsible for the applications training of the company’s customers worldwide. 

In her previous roles in the company Dalia served as clinical applications specialist and clinical application manager.   

Before joining the company Dalia served as leading technician in Bnai Zion Medical Center, Israel.

Ruthie Ben-kish

VP of Product development

Ruthie Ben–Kish serves as the director of software development and manages the main products development programs in Spectrum Dynamics Medical. 

Ruthie joined the company as software department manager and was then promoted to Director of Software development before assuming her current role. Ruthie brings to Spectrum Dynamics Medical over 25 years of experience in development of medical imaging and diagnostic systems of multiple modalities. 

Ruthie holds a BSc degree in Electrical Engineering and a MSc degree in Biomedical Engineering from the Technion Institute of Technology.

Shlomi Aloya

VP Customer Support

Shlomi Aloya  is responsible for leading the global customer support organization of Spectrum Dynamics Medical. 

Shlomi has a vast service, operation and R&D experience of over 22 years in leading technical teams for capital equipment companies. 

Shlomi holds BA Executives degree  Business Administration and a M.A. Decision making & Negotiation

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Gilad Yoeli

Chief Executive Officer

Gilad serves as Spectrum Dynamics Medical CEO since 2019. 

Before assuming the role of CEO Gilad served as the company CFO and chief operations officer of the company 

Before joining the company Gilad served as Chief Financial Officer at CoreFlow, and Senior Manager at Ernst & Young.  

Gilad graduated the University of Haifa with a BA degree in Economics and has spent his career in roles of increasing responsibility giving him a great range of exposure and leadership in business planning, medical devices, entrepreneurship, venture capital, and biotechnology.